Krewe– Brand Guidelines

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Joel Kern (JKDS)

︎ Environmental
︎ Identity
︎ Platform
︎ Media
︎ Index

This website contains the visual outcomes from the hybrid practice of Joel Kern. These works include in-progress and completed projects from various points in his career. Works included are from his tenure at Krewe, MTWTF, as well as freelance and self-authored works over the past 10 years.

︎ Information

Joel Kern (JKDS)

︎ Environmental
︎ Identity
︎ Platform
︎ Media
︎ Index

︎ Information

This website contains the visual outcomes from the hybrid practice of Joel Kern. These works include in-progress and completed projects from various points in his career. Works included are from his tenure at Krewe, MTWTF, as well as freelance and self-authored works over the past 10 years.

Krewe Brand Guidelines

Client: Krewe Du Optic, LLC
Collaborators: Cherie LeJune
Status: Complete
Year: 2016
Tags: Identity, Media

After a few months of internal research and development, we created an internal brand standard. This guide outlined the brand standards and reinforced the brands investment in design from both an internal and external perspective. Acting as a foundation, this guide organized the principle the brand was building upon as growth steadily increased.