Krewe– Rebrand

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Joel Kern (JKDS)

︎ Environmental
︎ Identity
︎ Platform
︎ Media
︎ Index

This website contains the visual outcomes from the hybrid practice of Joel Kern. These works include in-progress and completed projects from various points in his career. Works included are from his tenure at Krewe, MTWTF, as well as freelance and self-authored works over the past 10 years.

︎ Information

Joel Kern (JKDS)

︎ Environmental
︎ Identity
︎ Platform
︎ Media
︎ Index

︎ Information

This website contains the visual outcomes from the hybrid practice of Joel Kern. These works include in-progress and completed projects from various points in his career. Works included are from his tenure at Krewe, MTWTF, as well as freelance and self-authored works over the past 10 years.

Krewe Rebrand

Client: Krewe Du Optic, LLC
Collaborators: JKDS
Status: Complete
Year: 2019
Tags: Environmental, Identity, Media

This custom logotype developed in 2019 shifted the brand from using an Old Style typeface to a more modern highly legible logotype that could retain boldness at small sizes that included iPhone displays and packaging embossing.